BURBERRY + BLANKOS
Our biggest announcement at E3 2021 was the groundbreaking partnership with the iconic luxury brand, Burberry, marking a significant milestone in the intersection of fashion and gaming. This innovative collaboration introduced Sharky B, a character designed to reflect the elegance and style of Burberry's TB Summer Monogram collection while maintaining a playful and lighthearted vibe perfect for the summer season.
Sharky B showcases an entirely digital capsule collection that includes a jetpack, pool shoes, and armbands, all adorned with Burberry’s signature Monogram print. This unique fusion of high fashion and digital play not only enhances the aesthetic appeal of Blanko’s Block Party but also elevates the overall player experience, allowing users to express their individuality and style in a vibrant virtual world.
Blanko’s Block Party bridges the realms of NFTs and gaming, offering players access to high-value digital items that can be used to customize their Blanko characters. This partnership with Burberry is a testament to our commitment to innovation, providing players with exclusive content that transcends traditional gaming experiences. By integrating luxury branding into the game, we not only expand the appeal of Blanko’s Block Party to a broader audience but also set a precedent for future collaborations within the gaming industry. This initiative opens up exciting possibilities for players to engage with their favorite brands in a way that is both fun and meaningful, redefining the boundaries of digital fashion and interactive entertainment.
Sold out in 30 second
750 Sharky B Blankos released at $299 selling in a record time of 30 seconds, a truly successful drop with some Sharky B Blankos selling on the secondary market for +1k.
1,649 people participated
Our Burberry collaboration proved to be one of our most successful partnerships with the Blankos and accessories selling out within minutes.
First NFT release for Burberry
In a push to embrace NFT’S Blankos Block Party was chosen as Burberry’s first partner, with their aim to unlock value for the gaming community by encouraging players to interact with its brand in an environment that celebrates art and design.
Minny B
In our second collaboration with Burberry, we went BIGGER and better by creating an additional area within the Junction called the Oasis.
Accessible to our players with a reskin of our vibe collection game mode using the Burberry monogram, players collected the TB vibes, discovered hidden audio easter eggs with their hand held Boombox accessory and chilled by the pool of course.
A truly impactful collaboration for both Burberry and our players.
